I’ve written some not too flattering things lately about Cisco. Now I’ve got nothing against Cisco — I’m actually quite impressed with its broad portfolio, M&A strategy, and sales/marketing muscle. Cisco also has a lot of Chutzpah — taking on Dell, HP, and IBM on next-generation servers wasn’t a move you’d see from a risk-averse company.
In general, I admire Cisco, but I’m not sure where it is going with security. I’ve written a few blogs about flat revenue, changing agendas, and product commitments in the past that I’m sure haven’t played well in San Jose. The pushback I tend to get is that Cisco builds security into all of its products so individual security products aren’t the right thing to focus on.
Hmm, this may be so but in my humble opinion Cisco is fighting on two fronts and right now it can’t win on either one. Allow me to elaborate.
Front number one is traditional security products. Aside from a few exceptions like IronPort, Cisco security products haven’t kept up with the competition. You can build all the security you want into products but you still need firewalls, IDS/IPS, gateways, etc. Cisco is losing a lot of these security product sales. The other problem here is that Cisco doesn’t cover all security areas. It has no desktop presence, limited application presence, no database presence, etc. This is the front where I’ve been most critical of Cisco. The only way Cisco can bounce back here is with a big acquisition (McAfee, Check Point?) or with a lot of strategic little ones.
Front number two is business security solutions. What I mean by this is more end-to-end security solutions that secure enterprise or vertical industry business processes. I believe Cisco is trying to go in this direction based on its new positioning and tag lines like, “enabling the next-generation workforce to collaborate with confidence.” Cisco’s instincts are spot on — enterprise organizations are now trying to secure business processes not just IT infrastructure. The move to secure business solutions means that deals get bigger and executives get involved with security decisions. Good news for Cisco except that it can’t hold a business security solutions candle to others like HP, IBM, Accenture, SAIC, etc. When push comes to shove, these others have vertical industry and business process mojo that Cisco just doesn’t have.
Cisco should go after the business security solutions market but it can’t just throw around new marketing initiatives and succeed like it has in the networking space. I suggest that Cisco do one, a few, or all of the following:
Cisco has dabbled with a similar business security solutions strategy. For example, ScanSafe is a potential great adjunct to UCS, data center products, and cloud/service provider sales and marketing. That said, Cisco has yet to jump in with both feet.
Note to John Chambers: If you want to compete with HP and IBM you need more than marketing magic that sits on the network — you need real business security solutions.
Given its security leadership history, I believe Cisco can be successful here with the right investments but I don’t believe that Cisco can fake its way through, or compete on security products and business security solutions from its current weak position.
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Tags: Check Point, Cisco Systems, Cloud Computing, Courion, CSC, Federal Government, HP, IBM, McAfee, Ping Identity, ScanSafe, Unisys
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